Define go-to-market strategy and target market to increase market share presence for overall growth. Perform research and in-depth SWOT analysis on the relevant industry competitors and provide insights about prices, sales, and methods of marketing and distribution and how best we can incorporate innovative marketing strategies to position services in the market. Predict sales of services based on competitive analysis and their market share. Perform Market Intelligence as an ongoing effort in the following areas: Disruptive Innovation & Evolving Technologies, Industry Trends, Competitive Analysis, and Customer Demographics. Prepare detailed reports on evolving, emerging, and empowering technologies and their effects on the existing market so that SunTechPros can adopt new innovations for emerging and changing business trends. Provide recommendations to the senior management based on Insights/Reports as to how we can grab business opportunities and increase better ROI by developing a new product or a service. Measure the effectiveness of marketing programs and strategies. Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls. Provide recommendations and insights to the Senior Management.